The Evolution of College Name, Image, and Likeness Rules

Recent developments in collegiate sports have brought about a transformative change in the landscape with the introduction of Name, Image, and Likeness (NIL) rules

Recent developments in collegiate sports have brought about a transformative change in the landscape with the introduction of Name, Image, and Likeness (NIL) rules. These rules grant college athletes the ability to profit from their own name, image, and likeness, allowing them to engage in endorsement deals, sponsorships, and other commercial opportunities. This shift marks a significant departure from the traditional model where athletes couldn’t capitalize on their personal brand while participating in college sports. The new NIL rules empower student-athletes to leverage their popularity and social media presence, providing them with financial opportunities and a chance to build their personal brand while pursuing their education and sports careers.

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Awareness and understanding of core personal finance principles including the following:

  1. Budgeting

    • Understand the definition of budgeting and why it’s important
    • Understand the types of budget approaches
    • Learn the general process of budgeting
    • Develop a clear understanding of the tools and resources for implementing a budget
  1. Saving and Reserving
    • Understand the types of savings vehicles
    • Learn the process of goal setting and matching savings to specific goals
  2. Credit and Debt
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    • Learn the types of credit and debt and the appropriate uses of each and when to use credit/debt
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    • Learn the types of insurance (i.e. life, health, etc.), types of coverage, and the common uses of each
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    • Description of Account types and investment vehicles
    • Overview of markets, asset classes, and financial instruments
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